Now let’s say you checked IKEA’s emails after your purchase, then went back to scrolling Instagram. Maybe it’s been weeks since you visited IKEA or opened their emails.
Then you notice influencers talking about designing their rooms with IKEA products. Interesting! You watch the whole reel and decide to check out the actual products on IKEA’s website.
The prices look good, so you save items to your cart for your next visit. A few days later, you see someone who bought the exact furniture you were considering… tempting!
Then you see another IKEA reel, and a few days after that, you open their newsletter to check for any discount events. Since you live close by, you consider visiting with friends to get their opinions too.
See what’s happening here? The customer journey isn’t a straight line. It involves social media, influencers, newsletters, search engines, and even friend recommendations!
Before you know it, you:
- Watch the whole video
- Visit the website
- Save an item to your cart
- Ask a friend what they think
- See another person post it later that week
- …and then you check back for discounts
That’s not coincidence. That’s IKEA’s ecosystem at work.
It’s a blend of:
- User-generated content
- Influencer marketing
- Email retargeting
- Organic content
- Product placement
- Social proof
By combining offline strategies with online marketing, IKEA creates multiple touchpoints that prevent customers from slipping away.
✨ Your Takeaway:
Your marketing strategy should combine great products/services, effective offline experiences, and strategic online marketing to support customers throughout their journey.
The big question is: “How can YOU make customers happy? How can you better serve them at every stage possible?”
Final Thought: What Can You Steal from IKEA’s Strategy?
✨ A low-barrier way to get people in the door
✨ Real experiences that turn curiosity into trust
✨ Email touchpoints that feel like service, not spam
✨ A reason to come back, again and again
✨ A system, not a one-off campaign
I know we can’t fix everything at once, so identifying your biggest “leak” first will give you the best ROI right now.
IKEA is generating EUR 45.1 billion globally (FY24) and about $450M annually in Korea alone. Whether you look at IKEA or Costco, their success comes down to how well they serve customers and make them happy.
At HY MARKETING, we helped international brands hit 5.43X+ ROI, 4.5M views, and 10K engagements within a 2-month project. If you’d like to know how you can make an even better result with us, apply to work with us.
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