Your Global Ambition Deserves a Local Strategy
Win in Korea & Japan with local-first marketing
Ready to win locally?
Featured in:
Featured in:
Featured in:
What Our Clients Have To Say
I am satisfied with the high-quality work
I was able to quickly establish the direction of the project thanks to the youthful perspective and diverse suggestions. It was also great to have immediate cross-checks with fast feedback… Read more “I am satisfied with the high-quality work”
Super satisfied working with her and would love to work with her again.
Working with Hyein was a delight. She is persistent, persuasive, and professional. The company I worked for wanted to expand their presence in Korea by implementing a successful strategy for… Read more “Super satisfied working with her and would love to work with her again.”
Our collaboration with HY Marketing has been immensely beneficial
During our collaboration with HY Marketing, we received significant assistance in three key areas. Firstly, we gained valuable insights into Instagram marketing. In the past, we believed that simply posting… Read more “Our collaboration with HY Marketing has been immensely beneficial”
Collaborating with HY Marketing will be more efficient to save time
1. Content Creation To reach potential customers and provide value, we were able to identify what titles and content should be used. It was beneficial to have the ability to… Read more “Collaborating with HY Marketing will be more efficient to save time”
I was truly impressed by their outstanding expertise in performance marketing
I was truly impressed by their outstanding expertise in performance marketing, especially when it comes to text content. Hyein, a skilled global marketing expert, personally acquired cost-effective search keywords and… Read more “I was truly impressed by their outstanding expertise in performance marketing”
Unlock your full potential with us!
Redefining Global Marketing: The HY Way
Korean Market Growth
Turn your brand story into a Korean sensation with HY Marketing. Led by award-winning strategist Hyein Yoon, we craft social-first strategies that resonate deeply with Korean audiences. From tech innovators like Bottari to natural skin care brands like AQI Care, we’ve transformed global ambitions into local celebrations through strategic influencer partnerships, soul-stirring content, and SEO mastery. Every brand we touch becomes part of Korea’s digital conversation.
Japanese Market Expansion
Our native Japanese team doesn’t just translate – we transform. We’ve guided businesses from boutique concierge services to 8-figure logistics companies into Japanese market success stories. Through strategic social media presence, influential partnerships, and culturally-crafted content, we help your brand find its authentic voice in Japan’s dynamic digital landscape.
Global Market Growth
Your Bridge to English-Speaking Markets
From viral social moments to lasting brand legacies, we’ve orchestrated success across 8+ industries. Our formula? Soul-driven social media strategy, expert SEO storytelling, and strategic influencer collaborations that turn brands into community celebrations. Whether you’re a blogging powerhouse like omakase_gurume or a passionate entrepreneur, we craft digital narratives that transform global dreams into local love stories.
To Make Your Global Success Happen
What You Can Expect
Brand Identity Development
Your brand deserves a unique voice in each market. We develop comprehensive brand strategies that respect your global identity while adapting to local cultural nuances. From visual elements to tone of voice, we ensure your brand speaks authentically to each market.
Social Media Strategy & Community Building
We create vibrant social media presences that build genuine connections with your target audience. Through strategic content planning, community engagement, and platform-specific optimization, we've helped businesses across 8 industries establish strong digital communities in South Korea, Japan, and English-speaking markets.
Culture-Based Content Strategy
We naturally weave local cultural elements into our content creation. With a deep understanding of consumer trends and cultural nuances across Korean, Japanese, and English-speaking markets, we develop content and campaigns carefully optimized for each market.
SEO-Driven Content Strategies
Our content strategy combines SEO expertise with compelling storytelling. We create and distribute search-optimized content that not only ranks well but resonates with your audience. From blog posts to social updates, each piece of content is crafted to enhance your brand visibility and drive organic growth.
Organic Growth Campaigns
We focus on sustainable, organic growth strategies that build lasting brand presence. Through a combination of content optimization, community engagement, and strategic partnerships, we help you achieve natural growth that converts into loyal customers.
Strategic Influencer Partnerships
We connect your brand with authentic voices that speak directly to your target market. Our influencer partnerships go beyond numbers, focusing on creating genuine relationships that drive meaningful engagement and build trust with local audiences.
Strategize your marketing with HY!
Explore Hyein’s social media and tap into our knowledge hub on search engine marketing and social media marketing. Discover new strategies and insights as we share our knowledge across dynamic social media platforms. Join our vibrant community today and stay ahead in the ever-changing digital landscape!
Some of Our Top Case Studies...
[LAUNCH & SCALE] How We Build Loyal Brand Fans to Drive 5.43X+ ROI!
[From Tokyo to World]: 199.4K Views & 3.63K Interactions on a Single Reel—No Ads!
[Facebook Ads Done Right]: Fix & Improve Your Conversion Rate—from 7% to 41%
Some Of Our Amazing Partners
Meet Hyein Yoon
Hyein Yoon is a globally recognized marketing expert, content creator, and the Founder of HY Marketing. Her journey in the marketing industry began when she was awarded the 1st Prize for the Gyeongui Line Book Street Promotion (issued by the Korean Publishers Cooperative) in South Korea as Project Team Leader in 2017. Since then, she has delved into various aspects of marketing as a freelancer as well as working as a proud content manager and project manager for the Women’s Human Rights Institute Of Korea. During this time, she had the opportunity to collaborate with major platforms like Google, Facebook, and other social media channels, allowing her to gain valuable insights into SEO and social media algorithms.
With a passion for making a positive impact, Hyein also served as a social media manager for global NGOs before venturing into freelancing in 2020. This transition opened doors for her to work with diverse clients, which led to the establishment of HY Marketing. To ensure top-notch service delivery, she built a global team consisting of marketers who are native speakers in Japan, South Korea, and English-speaking countries dedicated to providing high-quality solutions for her clients.
Although Hyein initially dreamed of becoming an AE (Account Executive) during her high school years, she had to put that dream on hold to focus on earning a living. However, her varied career experiences and unstoppable personal growth have ultimately led her to fulfill her entrepreneurial aspirations as the founder of HY Marketing. This journey has fueled her creativity and flexibility in her work.
Hyein is a firm believer in the power of mindset and is always seeking new challenges. She is fully committed to HY Marketing, her global digital marketing agency. Additionally, she takes great pride in being a member of The Social Clique by Rachel Pedersen who is renowned as The Queen of Social Media.
HY Marketing was also honored with the 1st Prize in the 2022 Goyang City DreamMaru Women Entrepreneurship Business Development Grant Competition.
Ready to Grow with Hyein and Her Expert Team?
To Turn Local Dreams into Global Stories!
