Also, if you want to sell trendy or youth-oriented products or merchandise, it’s highly recommended to consider Google Ads.
Bing
(source, source2, source3)
Bing has 33 million users in Japan, 700 million domestic monthly searches Across industries, the proportion of Google searches is overwhelmingly high, with over 80% in all industries. Yahoo! and Bing, on the other hand, there were differences by industry, with a particularly high proportion of Bing search traffic coming from real estate/finance/legal/medical and health/to B sites. It ranks third in terms of market share on tablets and mobiles but is performing well on desktops (PCs), where it ranks second in terms of market share. The reason for this can be attributed to the fact that it is the default search engine for Edge, the browser installed in the Windows operating system. Bing users have an average age of 44, with 57% being male and 65% being workers. Since Microsoft Windows is used as the operating system in general companies, public institutions, or schools, we can assume that the default browser (Microsoft Edge) is used, and the default search engine (Bing) is used to collect information.
While you are doing this, you should be able to publish blog posts to conquer those targeted keywords you selected to maximize leads.
How to optimize your website/blog post for the global expansion in Japan (the action steps)
- Define Your Main Keywords and Target Keywords.
- Define the Trending Keywords for Your Industry through Google Trends or Yahoo Japan trends
- Find and Collect Location-Specific Keywords
- Create your own SEO titles for your website and blogs. I highly recommend using Semrush for crafting the SEO title.
- Translate, proofread, and localize your content copywriting thoroughly. Finally, optimize it with those handpicked keywords.
- Optimize your meta tag and meta description as well.
- Regularly monitor your SEO efforts with analytics platforms like Google Analytics or other third-party tools and improve it.
- Additionally, if you don’t know how to approach SEO efforts, please refer to my other newsletters that discuss SEO strategies: Global SEO… How Should We Do That? Local SEO Strategies – Enhancing Your Global Marketing Efforts
In the next episode, scheduled for next Tuesday, I’ll delve into organic social media marketing in Japan.
Talk soon,
Hyein
P.S. -Don’t forget to SUBSCRIBE to the Our Newsletter for additional global marketing strategies.
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I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through SEO, social media, and paid ads.
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