What does it really take to succeed in Japan?
In this live session, we’ll sit down with Paul Kraft, Founder & President of JapanIQ, to explore real-world strategies for Japanese market entry.
With over 20 years of experience launching brands like HARIBO, Starbucks (CPG), and HoneyBaked Ham into Japan, Paul brings deep insights into what makes (or breaks) success in one of the world’s most brand-conscious markets.
We’ll talk about:
✅ Japanese consumer behavior & the importance of trust (Why does trust play such a huge role in Japan?)
✅ Key localization tactics that actually work
✅ Understanding Japan’s retail landscape (What makes it different?)
✅ Pitfalls to avoid (Why do 99% of international brands fail in Japan?)
✅ Real-world success stories from global brands
Hosted by Hyein Yoon, Founder of HY Marketing and host of Borderless Business Secrets: Strategies for Korea, Japan & Beyond.
🗓️ Thursday, April 24, 2025 🕓 16:00 KST | 09:00 CET | 17:00 AEST
📍Live on LinkedIn & YouTube 🎙️ Casual, insightful, and full of actionable ideas.
Learn more about Paul here! Website : https://www.japaniq.com/
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PS – Just launched: Borderless Entry Map™ Ready for Korea? 🚀 Map out YOUR winning marketing strategy today: 👉 https://hyeinyoon.com/borderless-market-entry/ (Japan ver coming soon too!)
