Final Tips for Running Effective Ads
- Use Meta Ads Manager for Sales Goals: If you want to drive actual sales or leads, skip the simple boosts and go for Meta Ads Manager.
- Avoid iOS In-App Ads for Cost-Effectiveness: To avoid the 30% Apple fee on Instagram in-app ads, use the web version or run ads through Meta Ads Manager.
- Boost Top-Performing Content: If you do choose to boost a post on Instagram or Facebook, focus on content that’s already performing well organically.
Learn more about effective audience retargeting through Facebook Ads here.
Trying to finetune your ad creatives? Avoid these common mistakes to attract more leads!
Running effective ads doesn’t have to be complicated, but it’s essential to choose the platform that aligns with your goals. Whether you’re just looking to increase engagement or want to drive more sales, there’s a Meta solution that’s right for you!
I hope this gave you clarity on deciding between using Meta Ads Manager or running ads on social media. Stay tuned, and if you found this helpful, be sure to subscribe to our newsletter for more social media, marketing, and advertising insights. See you in the next guide!
And while you’re here, I’d like to invite you to the Marketing Lounge – a Facebook group and safe space for like-minded self-starters, entrepreneurs, and marketers. If you’re from Seoul, South Korea, you can look forward to book club sessions, workshops, and more. Feel free to join!
P.S. Looking for a mini marketing audit? Click here to learn more!
Hyein
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I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
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