2. Compelling Content
Today, good content is shareable across multiple social media platforms. You can utilize one short-form video and share it as a TikTok, Instagram and Facebook Reel, and YouTube Short all at once.
Once you analyze which two platforms work the best for you, you can focus on them and nurture your presence and activity for maximum visibility.
Content does not have to be limited to video. Text-based content also performs well on Facebook and blogs. Image-focused posts, like carousel posts, are especially effective for food tours or any food and/or travel-based business as they allow you to share multiple images and detailed information in a single post.
For marketing to be effective, you also need to polish your content to attract more affluent audiences. Your content should reflect the level of quality and sophistication your business promises to deliver. For instance, upscale food tour services need luxurious and aesthetically pleasing content to be marketable to their target audience.
3. Inbound Strategy
Engagement is critical for growing your follower base and turning them into valuable clients. Spend 30 minutes to an hour each day engaging with prospects by commenting on posts from related accounts like Michelin or 50 Best.
4. YouTube Vlogs
Vlogging takes your audience along for the experience. This is especially effective for tour services as the viewers are introduced to new and exciting things as if they’re participating in the course or journey.
Our highest view count was 4K, where we adopt a storytelling strategy by capturing the dining experience from start to finish.
5. Freebies and Email Lists
Building an email list is important especially if you are targeting to grow your business on a global scale. Remember, social media platforms and follower numbers can change, but your email list is yours to keep.
Nurture your email list and Keep your email subscribers hooked to your content by offering free downloadables and freebies that add value to their business and digital marketing endeavors.
Implementing these strategies helped me achieve a 69% reduction in CAC and secure prospects from around the world, including South Korea, Japan, the US, and Brazil. Follow these tips and you’ll be well on your way to maximizing engagement and growing your business in no time!
If you need tailored help for social media, Facebook Ads, and more, feel free to submit anapplication form and book a consultation with me!
Happy marketing!
P.S. Need a mini marketing audit first? Check out this link!
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Hyein
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I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
1. Grab the 213K Winning Hook Template for Hospitality Business (Paid):
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