During our collaboration with HY Marketing, we received significant assistance in three key areas. Firstly, we gained valuable insights into Instagram marketing. In the past, we believed that simply posting a lot of content would eventually lead to more followers and exposure. However, through specific consultations, we learned how to effectively utilize various content formats on Instagram, such as stories, posts, and reels. As a result, even starting with zero followers, our posts began to receive thousands to tens of thousands of impressions, thanks to the guidance provided during the consultation. This experience has become a vital asset for us in our pursuit of future organic marketing strategies.
Secondly, our understanding of AB testing for ad campaigns was somewhat unclear. With HY Marketing’s assistance, we gained clarity on how to conduct AB testing effectively – from budget allocation and duration to comparing various ad creatives. This guidance allowed us to focus our advertising budget on the most effective ad creatives, maximizing our marketing efforts.
Lastly, we truly appreciated HY Marketing’s objective approach when it came to evaluating the appeal of our ad creatives. As passionate app founders, we were naturally attached to our product, but HY Marketing helped us see things from our potential consumers’ perspective. Their feedback helped us create ad copies and images that resonated better with consumers, surpassing what we had initially prepared. We are grateful for the extensive collection of ad creatives, copies, and planning executed by HY Marketing under a single campaign.
Overall, our collaboration with HY Marketing has been immensely beneficial, and we sincerely value their support and guidance throughout the process.