1. Content Creation
To reach potential customers and provide value, we were able to identify what titles and content should be used. It was beneficial to have the ability to ‘optimize’ titles and content using objective metrics, as algorithms are often challenging to control.
2. Target Customer Definition
Until the service was launched, we couldn’t precisely identify the actual customers. However, through keyword analysis, it was logical to anticipate people’s demands. If handling marketing or keyword tools is difficult, collaborating with HY Marketing will be more efficient to save time and receive accurate analysis than doing it manually.